How Political Strategists See Geolocation Data and Targeting

Geolocation data, paired with data about people’s behavior, offer campaigns a powerful resource–and there’s almost no regulation.

Summary

The study delves into the role of geolocation data in political campaigns, particularly its influence on voter targeting. With the advent of data-driven electoral campaigns, political entities leverage databases to identify potential supporters and persuadable voters.

The research emphasizes the significance of geolocation data, which provides dy…